Predictably Imperfect articles use behavioral science to explain the everyday moments where normal people make surprisingly consistent decisions.
This site is inspired by my own experiences that I know are irrational…
But I just can’t seem to stop.
I geek out on discovering the “why”, and I write articles to share what I find.
At the end of each article I provide specific science-backed tips, and a link or two to a book or product. Anything I suggest, I’ve tried it myself and found it helpful.
The goal isn’t just self-improvement. It’s recognition.
Once you can see the pattern, you can choose differently.
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